Privacy Policy

Privacy Policy

How do we use your personal information?

  • We use your information to process your order including delivery, payment and returns.


  • For delivery purposes, our Courier Service has limited access to your details.


  • Online account holders require email and password to access their account.


  • If you have consented, we will send you special offers and promotions that we believe may be of interest to you. You can opt-out of receiving these messages at any time.


  • For analysis and to continuously improve the Bāja London website, the products and services offered to our customers.


  • We also use the information to assist in the detecting and preventing fraud.


  • We also use your data via our third party providers such as Klarna or Judge me (see below for further information)


Why we may contact you

We may contact you to update you about exciting new furniture & homeware product launches, sales promotions and offers which are exclusive to our Contact List. You can opt out of marketing emails at any time.

We will always contact you by email to notify you of updates to your order.

We may also contact you by email or telephone if there is a issue with your order or if we need to get in touch regarding a refund.

For items being delivered by courier, the courier company will send you an email and/or a text message with a delivery update if you provided a valid phone number and/or email address when you placed your order. For larger items, you may be contacted to book a delivery date by email or phone.

We may also contact you by post or email about reviews and about leaving reviews for products once you have received your order.

If you leave something in your shopping basket without completing your purchase we may contact you by email.

If you are successful when entering any of our competitions or prize draws we will contact you using the details you provided.

We will also contact you to invite you to write a review on Trust Pilot following your purchase

Contact via social media

If you have contacted us via social media, we will respond via the same channel unless the response requires us to disclose your personal data, or the enquiry is complex. In this case, we will use the email address or phone number you have provided when you placed your order.

If you tag Bāja London products in an Instagram post we may reach out to you to request permission to share your post on our website or social media pages. Your post will be shared on our website as a shoppable image. If the image is clicked on your Instagram handle will be made available in the image as the owner of the original post. If you decline permission to share your post, we will not do so.

Your Rights

Right of access – You have the right to obtain confirmation that your data is being processed and request access to your personal data. Please make a request in writing by email to

In the first instance we will provide a copy of the information free of charge. However, we reserve the right to charge a reasonable administration fee where a request is manifestly unfounded or excessive.

We will within one month of your request (subject to extensions in certain cases):

  • confirm the personal data we hold about you;
  • provide a copy of the data in commonly used electronic format if the request is made electronically;
  • provide supporting explanatory materials where necessary

We can extend the time to respond by an additional two months where requests are complex. If this is the case, we will inform you of this within one month of receipt of your request and explain why an extension is required.

Data portability – alongside your access right you can request a copy of your data that we hold in a machine-readable format.

Rights of Rectification and Erasure (the right to be forgotten)-You may ask us to correct or remove information you think is incorrect or no longer necessary.

If we are approached by a third party that you have employed to request your data, we will contact you directly on the email address you have provided via newsletter sign up or when placing an order to confirm the validity of the request and the data requested will be sent directly to this email address only.

We will provide this data to a police service or other relevant government body if formally requested to do so by them.

Marketing communications

You can sign up to receive marketing communications through our online sign up form. Simply tick the opt-in box.

Marketing communications may be sent either electronically via email or via post. If you have an online account you can choose your preferences for each and opt-out.

How to unsubscribe from marketing communications

All Bāja London customers have the choice to specify or opt out of receiving marketing communications from us.

If you do not wish to continue to receive marketing from us, click on the ‘Unsubscribe’ link in any email communications or log into your account to change your communication preferences.

What we cannot control

Third party sites: Our site may contain links & apps to and from the websites partner networks, advertisers and other third parties. If you follow a link to any of these websites, please note that they have their own privacy policies. We do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to such websites.


SSL and encryption

We use secure server technology to ensure your information is protected. We use encryption to safeguard your personal information and only accept orders from web browsers that permit communication through Secure Socket Layer (SSL) technology.


We will use cookies (electronic tags) and similar technologies to monitor your browsing and buying habits on our site, for example, which pages you visited, and whether they are purchased from. If you have registered with us then your computer will store an identifying cookie which will save time each time you visit Bāja London, by remembering your email address for you. You can change the settings on your browser to prevent cookies being stored on your computer without your explicit consent. Please see our cookie policy for full details.

Do not track (DNT) is a feature offered by most browsers, with some newer browsers offering it as default. If enabled, it sends a signal to websites to request that your browsing is not tracked. Tracking is used for a wide variety of reasons ranging from social or advertising networks measuring effectiveness or third-party analytical services such as Google Analytics to improve customer experience and provide statistical analysis. See further information about cookies below.

Information we collect, store and use

Information you give us

When you shop with us at we ask for, and collect, personal information such as your name, billing and delivery address, telephone number, email address, items ordered and payment details. We also store passwords for any accounts that are created. Your email address is requested when you sign up to receive our email newsletter.

Information we collect about you or receive from other sources

We may also collect, and third-party providers of advertisements may also collect, information regarding your visit to This may include where you are geographically, how you were referred to us (e.g. search engines, social media or email marketing), your browser and device type, the pages you viewed, and duration of your visit, any search terms used, whether you open emails from us and whether you click through any of the links in the emails.

This information may be collected even if you do not register an account with us.

Incoming emails

When you contact Bāja London by email or social media we will store your emails and our replies to you.

 How long will we keep your information?

We will retain your personal information no longer than is necessary for the purpose we obtained it for. This reduces the risk that it will become inaccurate, out of date or irrelevant. Information that is no longer needed will be securely deleted. Different retention periods apply for different types of data, however the longest we will normally hold any personal data is 7 years from the time of your last order with Bāja London as required by existing legislation

What are the consequences of failing to provide personal information or withdrawing consent?

If you fail to provide certain information when requested:

  • We may not be able to fulfil your orders or perform other aspects of any contract we have entered into with you.
  • We may be prevented from complying with our legal obligations.
  • You may not be able to participate in the interactive aspects of our site.

 When you contact Bāja London by email we store your emails and our replies from the last correspondence thread for 2 years. If they relate to a financial transaction such as an online order or purchase in-store, they may be held for 7 years.

Social media comments and content that you post on Bāja London pages remain under your control and you are able to remove these at any time.


Baja London utilises cookies for such features as providing basic website functionality, storing preferences, and offering a tailored experience.

Cookie Types & Descriptions

Necessary: These cookies are necessary for you to interact with's basic features. For example, they allow you to navigate the site, securely access important areas like your shopping cart, and more. Also, necessary cookies are used to maintain the website's security features.
Customer Preferences: These cookies help us remember your actions so your site experience is tailored to your unique needs. This is how the site remembers items you viewed recently and makes certain interactions faster, like search. These cookies are also needed to maintain your preferences.

Analytics: These cookies send data to Baja London for the purposes of analysing customer behaviour so we can learn from your interactions to improve site experience for all. For instance, this data helps us better understand how users are finding information and which areas of the site are the most helpful. This way we can evaluate site performance and functionality to continuously develop, customise, and improve our services and offerings.

Advertising: These cookies are needed to enable that Baja London advertisements published on our partners' websites can be tailored to your personal interests. These cookies track your browsing habits so that the advertisements you see are relevant to your needs.

If you have questions about your personal data our privacy policy or cookies, please contact us on

Thank you,

Baja London